Principles of Keywords & Optimisation @ SCQF Level 8

Categories: Digital Marketing
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About Course

“SEO” is one of those buzzwords that everyone is talking about in the world of marketing… but what is it?

With this course unit, you’ll learn about the principles of keywords & optimisation, as well as learning about SEO best practice, and some handy hints to get the most out of your website!

What Will You Learn?

  • Learn about Search Engine Optimisation
  • Gain credits towards an SQA/SCQF Digital Marketing qualification
  • Understand how SEO impacts your website

Course Content

What is SEO?

  • Introduction to SEO
    00:00
  • Knowledge Check – What Is SEO?

What *is* a keyword?
We'll hear the word "keyword" a lot. You could say that it's our key word. But let's explore what makes a keyword, how we use keywords and how we create a diverse ecosystem of keywords on our website.

Choosing keywords

Anatomy of a web page

On & Off Page SEO

Optimising Our Optimisation

Social Media Optimisation (SMO)

Mobile Optimisation

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